This is the story of squirrel “Split” making an adventurous trip across mystical woods, lush fields and breathtaking mountain ranges. This animated 3D spot Is a powerful CGI-application. Its ingenious visual effects provide our little friend with natural and realistic charisma. This cross-media campaign is perfected, in collaboration with our partner IF GAMES, with the game “Minor – Split’s grand journey”. Players are invited to gather hazelnuts and, with a bit of luck, win a one-year supply of Minor chocolate. Available in the AppStore and GooglePlay. Check it out!
Director: Mike Huber Agency: The Washing Line, Vitamin 2 Brand: Minor