Icelander Lalli Jonsson is an accomplished visual storyteller and lifestyle film director. His varied commercial work tends to centre around family life and he is just as comfortable shooting people and food as he is shooting kittens and cars which can be seen in his spots for male cancer awareness, B&Q, Dettol. Ikea, Whiskas and Asda to mention just a few.
Lalli also has a passion for stills photography, which he likes to indulge in when not busy shooting globally. Lalli's now based in his hometown of Reykjavik.