Directors

As a director of award-winning feature films, Luki Frieden emphazises great importance to touching stories, excellent actors and natural staging in advertising.

He feels just as comfortable with humorous stories, dialogues, children or animals as he does with sensitive awareness campaigns on topics such as "suicide" or "loneliness in old age". Through his unagitated and humorous way on set, Luki also leads celebrities like Roger Federer, Lindsey Vonn to top performances in front of the camera.