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Migros – Generation M «Das Reh»

Generation M

  • Category:
  • animals,
  • featured work

This spot stands out due to its pleasant tranquility in the otherwise hectic advertising world. With its tonality, the film reflects that nature is not disturbed. The tension is generated by the surprising off-text of the indifferent deer, which is then dissolved at the end.

  • Client Migros Genossenschaftsbund
  • Agency Wirz Communications AG
  • Executive Producer Chantal Gugger
  • Producer André Agustoni
  • Director Fabian Weber
Director Profile
Fabian Weber