Wingo – Gaming

For the new Wingo campaign, we opted for a hybrid production approach. First, we carried out a traditional studio photoshoot with real actors; these images then served as the basis for an AI-driven creative process. This enabled us to design environments, choreograph complex actions and camera movements, and place our characters in extraordinary situations.

The resulting five different films and six key visuals each have unique characters and content, yet they are all united by a brand-new, completely white world.

This project marked a turning point in our approach to production. Together with the agency Bold, the combination of human craftsmanship and generative technology opened up new creative possibilities for us and reshaped our approach to visual storytelling for the future.