With its new campaign, Swissmilk creates attention for biodiversity, ecological cycle and the climate-friendly impact of dairy cows on Swiss agriculture. With the focus on its likeable protagonist ‘Lovely’, Swissmilk addresses the added value of dairy cows for meadows and soil.
In collaboration with Jung von Matt Limmat, 5 subjects were created.
The campaign will run in two stages with various advertising measures, including commercials, key visuals and DOOH.